Selling your home quickly and for a high price is what every house seller hopes for. But aside from tidying up and sticking a ‘for sale’ sign in your front garden, what can you do to get the best possible quick and lucrative sale?

If you’re prepared to invest a bit of money to sell quickly – for a high price – home staging could be the answer.

ADVERTISEMENT

Home staging – which started in the US in the early Seventies – involves enhancing a property’s best features to attract buyers.

“As much as homeowners want to sell their homes fast and at the best price, most of the time, very little it done to achieve that goal,” says Paloma Harrington, founder of the Home Staging Association UK & Ireland (HSA; homestaging.org.uk). She says homebuyers now spend more time looking at photos, videos, and floorplans before arranging viewings, so presentation is more important than ever.

 

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by Home Staging Association UK/IE (@homestagingassociation)

 

“Staged properties get more viewings, stay less time on the market, and have better chances of receiving higher offers,” she says. “Staging a property is no longer a method for simply increasing offer value – it’s become a necessity for maintaining and even exceeding pricing expectations.”

But while the idea of hiring someone to stage your property might sound like a nice idea, is it really worth it? Elaine Penhaul, founder of home staging company Lemon & Lime Interiors (lemonandlimeinteriors.co.uk)), says the cost of professional staging varies from roughly 0.5%-1.5% of the property guide price, depending on its size, value and what needs to be done.

The HSA’s 2019 Home Staging report estimated home staging costs can range from around £500 to more than £5,000, but found staging can increase a home’s value by up to 10%. In addition, 85% of estate agents reported that a staged home sells up to three times faster than a non-staged property.

Penhaul says home staging disregards the tastes of the property owner, basing the design of rooms on what will attract the widest target audience. “Home staging makes a home more appealing to a higher number of potential buyers, thereby selling a property more swiftly and for more money,” she explains. “On average, the occupied properties I’ve worked on sold four times faster after staging, and mostly above the asking price, so it’s in everyone’s best interests to stage before selling.”

5 principles of home staging

Here, Penhaul outlines five basic principles of home staging…

1. Declutter and depersonalise

 

 

Decluttering is one of the most important steps when staging a home, stresses Penhaul. “Buyers are often expected to see past clutter, but this can drastically slow down the selling process and decrease the property’s value,” she explains. “By presenting the house as untidy and apparently uncared for, potential buyers will quickly assume it’s not well-maintained, which will be reflected in any offers.”

She says potential buyers want to be able to imagine their own possessions in a house they might buy, which is why it’s important to ‘depersonalise’ it as much as possible. “While selling a home can be an emotional process, depersonalising it can help a seller to start the process of ‘letting go’,” she says. “Tidying away children’s toys, ornaments, family photographs and portraits, plus any other collectables that might not suit another buyer’s taste, is an important start to the moving process.”

2. Ensure space is used well

 

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by Lemon and Lime Interiors (@lemonandlimeinteriors)

 

Many houses contain ‘redundant’ spaces, such as second sitting rooms, spare bedrooms or cellars, explains Penhaul. “If a space is too big, it can often overwhelm buyers, so you should look to fill the space with the right sized furniture,” she advises, pointing out that home stagers would do this through furniture rental.

Sometimes, these ‘redundant’ rooms have been used as a dump for clutter, or boxes ahead of a planned move, says Penhaul. “This prevents viewers from seeing these rooms as another asset to their new home. A bedroom without a bed will appear smaller than it is. A box room used for ironing won’t feel as though it could possibly be an appealing home office. Ensuring every room has a function targeted to the buyer market will create a faster sale with higher offers,” she promises.

Plus, with more buyers looking for a property they can work from, it’s important to stage and showcase a room’s multiple purposes, stresses Penhaul. “Highlight selling points, such as close-away desk units inside cupboards, and ensure spaces are efficiently lit to bring light to rooms which lack natural light – this can really transform a room’s appeal.”

3. Spruce up the exterior

Unappealing exteriors can lose a sale before the buyer’s even set foot through the door, warns Penhaul, so it’s worthwhile giving your home’s exterior a facelift. New windows and doors look great but will cost thousands, so she suggests: “Rather than spending a fortune on refitting new frames and doors, spray your existing ones with a lick of paint, to give them a new lease of life, and possibly add up to £10,000 to your house value.”

4. Consider art rental

You may not have thought of this one, but renting some classy art as you try to sell your home could really pay dividends, says Penhaul. “Art makes a home more human. Breathing life into a room, it is more than just an aesthetic – it’s about evoking an emotion in the potential buyer – that’s what sells.”

She explains that art can be the guiding framework of a room, helping build the overall layout for placing furniture, maximising space and creating a focal colour scheme, which sets the ambience and feeling of a space. “Introduce art as a tool to make your home more appealing, taking shapes, colour and themes to guide the rest of your space, ensuring the entire home feels more cohesive,” she says.

5. Add internal panelling

Modern and traditional panelling techniques are increasingly popular among current buyers, says Penhaul, pointing out that for less than £100, it’s possible to create a desirable feature wall that gives off an expensive look and feel to potential buyers. “Formerly associated with luxurious and historic buildings, panelling adds an immediate value to your space, as it creates depth and interest when looking at plain and square rooms,” she explains.

Best-selling wooden wall panelling

Stuck for inspiration? Check out our list of best-selling Amazon products!

Bestseller No. 1
DIY HER Way Pole Wrap – Wood Panels for Walls 110 cm x 60 cm – Home Decor - DIY Wall Panelling-...
  • Durability: Bamboo is well-known for its strength and durability, making it an excellent choice for wall panels. Our wood wall panelling can endure wear and tear and last for a long. These wall...
  • Maintenance: Our wood panels for walls require little upkeep, with frequent dusting or cleaning with a sponge or damp cloth sufficing to keep them appearing shiny and sparkling.
  • Natural Sound Dampener: Bamboo has acoustical properties meaning that it can help reduce noise levels in a room. This can make it a good option for use as slat wall paneling in commercial or...
Bestseller No. 2
DIY HER Way Wall Panelling, Red Oak Pole Wrap 110cm x 60cm, Wood Panels for Walls, Home Decor,...
  • ✅ 𝐃𝐮𝐫𝐚𝐛𝐢𝐥𝐢𝐭𝐲: Red oak stands out as an exceptionally robust hardwood, ensuring exceptional longevity. It exhibits a remarkable resistance to warping when subjected to...
  • ✅ 𝐎𝐩𝐭𝐢𝐦𝐚𝐥 𝐃𝐢𝐦𝐞𝐧𝐬𝐢𝐨𝐧𝐬: Each wall panel measures 600mm in width by 1100mm in length with a thickness of 3mm. A single panel covers an area of 0.66...
  • ✅ 𝐌𝐚𝐢𝐧𝐭𝐞𝐧𝐚𝐧𝐜𝐞: Our red oak wall panels are low-maintenance and come pre-finished with a protective varnish. To keep them looking their best, just use a gentle...
Bestseller No. 3
Holden Decor Modern Wood Panel 3D Effect Wooden Panelling Wallpaper Feature Wall 10m Roll [Grey...
  • Size: 10.05m x 0.53m (11yds x 21ins) Approx / 5.3m Square (57.7sq .ft)
  • Material: Paper, Type: Wallpaper
  • Pattern Repeat: 53cm, Pattern Match: Straight match
SaleBestseller No. 4
Holden Decor Modern Wood Panel 3D Effect Wooden Panelling Wallpaper Feature Wall 10m Roll [Navy Blue...
  • Stylish wood panel themed wallpaper, Features clever shading and a smooth finish
  • Size: 10.05m (32.10ft) long, 53cm (21in) wide
  • Pattern: 53cm pattern repeat, Straight pattern match
SaleBestseller No. 5
Fine Decor UK Wood SLATS Black
  • 53cm repeat, straight match
  • Washable and strippable
  • 52cm by 10.05m long roll

Last update on 2024-05-14 / Affiliate links / Images from Amazon Product Advertising API

You may be interested in…

This article may include affiliate links to products and services where we may receive a small fee to support the running of this site if you make a purchase or is a sponsored article from one of our select editorial partners providing valuable advice and information to our readers.

ADVERTISEMENT

LEAVE A REPLY

Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.