There’s no escaping the cost of the living crisis we are currently facing, and many of us have to cut back in all areas of our day-to-day lives.

A new survey by Clarin’s Beauty Daily reveals that women are more likely to ditch their skincare products to save money than their makeup products.


In a survey of 2,000 British women to understand their most prized beauty items and what they would remove from their routines if money was an issue, skincare products hit the top spots as items they could live without.

The results show that face masks, perfume and facial exfoliators are considered a luxury, and UK women are more likely to remove them from their beauty routine if forced to make cutbacks.

Skincare appears less of an essential purchase than makeup if saving money forces us to choose. Face masks, face exfoliators, toners, face serums, eye creams, cleansers, and lip balms made up the top 10 products women would stop buying if they had to.

Top ten skincare products under threat

The top 10 items British women said they would cut back on are:

  1. Face masks
  2. Perfume
  3. Face exfoliators
  4. Toner
  5. Face serum
  6. Eye cream/serum
  7. Cleanser
  8. Primer
  9. Body exfoliator
  10. Lip balm


Female with naked shoulders uses rejuvenation facial sheet mask. Skin treatment at home, skincare

Despite revealing the products, they’d remove should money be an issue, 92% of Brits admitted they would consider more affordable beauty items before removing them from their routine entirely. Face moisturiser is in the first place, with 45% revealing they’d find a cheaper moisturiser, followed by cleanser at 43%.

The products British women are less likely to find cheaper alternatives include only 12% saying they’d find more affordable options for contour products, 13% for lashes and 14% for lip liner. This shows many women are more prepared to cut back on their skincare routine over their makeup choices.

With perfumes one of the priciest beauty products, it’s not surprising that many women surveyed said they would remove it from their beauty routine if they had to. Interestingly, if money wasn’t an issue – 57% of women described fragrance as an essential part of their beauty routine.

When looking at professional beauty services, the findings reveal that haircuts are the top treatment British women would stop having professionally at 38%, followed by hair colouring in second place, gel manicures in third place, and acrylics in fourth place.

Sarah Joan Ross, Editor of Beauty Daily, said of the findings: “With the cost of living rising, and a lot of women around the country having to make cutbacks, these findings are so insightful regarding how we spend on our beauty routines. I will certainly be looking at cutting back on a few items, except SPF! This should be considered a non-negotiable staple. There’s also a case for looking into formulations – rich, high-tech, and concentrated products that you use less of and inevitably can last much longer could be the way to go.”

Affordable alternatives for skincare

With 92% of British women saying they would consider more affordable beauty items before removing them from their routine entirely, we’ve rounded up some of the more affordable skincare products to help you save on your skincare routine.

7th Heaven detoxifying essentials skincare set

Face masks hit the top spot for the skincare item most women would cut back on if they had to. The 7th Heaven Detoxifying Essentials Skincare Set is an affordable option to keep face masks on your skincare agenda. Available in a budget-friendly pack of three masks, you can still cleanse your pores with the charcoal easy peel-off, mud and sheet face masks that are suitable for all skin types.

7th Heaven Charcoal & Black Sugar and Charcoal Detox Bubble Face Mask Set for Deep Pore Cleansing,...
  • charcoal – it is everywhere and for good reason too! “detox away” with 7th heaven’s charcoal bundle, specifically put together for those of you who need a deep cleanse to leave your skin...
  • deep pore cleansing charcoal mud mask - don't let dirt and grime spoil your smile. our purifying charcoal and exfoliating walnut shell mask unclogs pores and polishes away grime. bonus - detoxifying...
  • hydrating charcoal and black sugar peel-off - we've taken cleansing activated charcoal to draw out deep down dirt and impurities mixed with a spoonful of black sugar to revitalise, hydrate and smooth....

Last update on 2024-05-27 / Affiliate links / Images from Amazon Product Advertising API

Nature Spell brown sugar & coffee face scrub exfoliator

Face exfoliators are one of the skincare items British women would give up if necessary. Still, there are some more affordable scrubs to try, including the Nature Spell brown sugar and coffee face scrub exfoliator. With brown sugar penetrating deeply and promoting new cell growth on the skin, it acts as a natural moisturiser and helps exfoliate dead skin cells and help illuminate the skin. The coffee can helps to give you softer and smoother skin.

Nature Spell Brown Sugar & Coffee Face Scrub Exfoliator 100ml, Exfoliates Dead Skin Cells, Reduces...
  • BROWN SUGAR BENEFITS: Brown Sugar penetrates deeply to promote new cell growth on skin. It acts as a natural moisturiser and helps exfoliate dead skin cells. The brown sugar helps illuminate the skin.
  • COFFEE BENEFITS: Coffee as an ingredient helps to provide softer and smoother skin.
  • VITAMIN E BENEFITS: Vitamin E is anti-inflammatory and fights off free radicals to protect the skin from damage. Furthermore, Vitamin E infuses perfect moisturise levels and soothes the skin.

Last update on 2024-05-27 / Affiliate links / Images from Amazon Product Advertising API

Nivea MagicBAR radiance face cleansing bar

Cleansing your face needn’t be a luxury; Nivea’s budget-friendly MagicBAR can deep cleanse your skin with its 99% natural origin ingredients. It’s a fully vegan formula and can refresh your face completely free from animal-derived ingredients.

NIVEA MagicBAR Radiance Face Cleansing Bar (75g), Face Cleanser with Rose and Vitamin E,...
  • Thoroughly cleanse: Introducing the new era of face cleansing – NIVEA MagicBAR Refreshing eco soap-free bar skin cleanser with 99 percent natural origin ingredients
  • Vegan formula: Here at NIVEA we care deeply about the environment and so our refreshing face wash bar is completely free from animal-derived ingredients
  • Zero plastic: We say "YES" to a more sustainable future. The packaging of the face soap free bar is plastic-free. The paper packaging is entirely recyclable

Last update on 2024-05-27 / Affiliate links / Images from Amazon Product Advertising API

Eclat Skincare organic eye cream

Eye cream is the 6th item women said they’d give up to save money, but there are some affordable options to try. Eclat Skincare is an organic eye cream that rejuvenates tired eyes while restoring moisture and features hyaluronic acid – its moisture-binding properties prevent trans-epidermal water loss (TEWL) and fills deep-set fine lines.

Eye Cream - Under Eye Cream for Dark Circles and Puffiness - Hydrating Eye Cream, Rejuvenating and...
  • 👁️ 𝗪𝗔𝗞𝗘 𝗨𝗣 𝗧𝗜𝗥𝗘𝗗 𝗘𝗬𝗘𝗦: Developed specifically for the delicate eye area, our multi-tasking, lightweight moisturiser delivers lasting hydration while...
  • 🏆 𝗥𝗘𝗝𝗨𝗩𝗘𝗡𝗔𝗧𝗘𝗦 𝗘𝗬𝗘𝗦 𝗜𝗡 𝟰 𝗪𝗔𝗬𝗦: Rejuvenate the look of your eyes with our firming cream. It restores the vibrancy of your eye area by...
  • 💪 𝗣𝗢𝗪𝗘𝗥𝗙𝗨𝗟 𝗣𝗟𝗨𝗠𝗣𝗘𝗥𝗦 + 🛡️ 𝗦𝗞𝗜𝗡 𝗕𝗔𝗥𝗥𝗜𝗘𝗥 𝗦𝗨𝗣𝗣𝗢𝗥𝗧: Ultra-hydrating hyaluronic acid binds with...

Last update on 2024-05-27 / Affiliate links / Images from Amazon Product Advertising API

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