With summer in full swing and lockdown restrictions lifting, lipstick has become the make-up must-have of the season.

The stats show how strong our need for lippy is, with No7 Beauty Company reporting a 61% increase in sales in the second quarter of 2021,  while there has been a massive 731% rise in searches for ‘lipstick’ on the Boots website compared to the same time last year.


Inspired by the spring/summer catwalks, pink is the shade to be seen in right now, with beauty buffs taking their cues from the Tom Ford and Versace shows, where models looked fabulous with fuchsia pouts, both matte and glossy.

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A post shared by TOM FORD (@tomford)

“I absolutely love a bold lip and especially in the summer,” says celebrity make-up artist Bryony Blake. “We all have our go-to red lippy but what about pink? There are so many ways you can wear a bold pink lip.”

Aimee Connolly, make-up artist and founder of Sculpted by Aimee, agrees: “The great thing about statement lips such as the pinks on the SS21 catwalk is how you can really change up the tones to find a shade that suits you or the look you’re wearing.”

How can you find your perfect pink?

A women putting pink lipstick on

“The key to wearing bright pink lipstick is to ensure that it doesn’t wear you,” says Cliff Bashforth, managing director of Colour Me Beautiful.

As a rule of thumb, he recommends matching the undertone of your skin, whether warm or cool, to your lipstick: “Cooler skin tones look amazing in cerise or hot pinks, indeed in most shades from dusty rose to bright fuchsia, whilst warmer skin tones will always look their best in coral or salmon pinks.”

Not sure about your undertones? Generally, if you prefer gold jewellery you’ve got warm undertones, if you tend to wear silver, you’re cool. If you wear both, you may be neutral.

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A post shared by Versace (@versace)

“For medium and olive skin tones, typically their skins are quite neutral which allows them to carry off most shades,” says Connolly. “That being said, a dusty brown hinted pink is a perfect match for their colouring without too much drama.

“For deep and dark skin tones, wearing a bold fuchsia colour is a gorgeous contrast to the skin which really makes the lips stand out. For a more subtle shade, opt for a warm toned pink or deep berry pink for that more natural look.”

How should you apply bright pink lipstick?

“I would apply my general tips for any statement lips to how best to wear a pink lip,” says Connolly. “For me, starting with lip liner is key as it not only outlines the shape but it also keeps the bleeding and smudging to a minimum.”

She advises using a liner that’s the same shade or slightly deeper, then filling in with your lipstick or gloss and neatening the edges: “As a final step, and one that is guaranteed to make your statement lip look clean and sharp, I like to correct around the edges with a flat brush and cream concealer.”

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A post shared by CamCam 🎈 (@itsmycamcam)

Nervous about uber-bright neon or fuchsia? Blake says: “If you’re new to bright pink, you can try patting it on with your finger by starting on the middle part of your bottom lip and keep patting until the whole lip is subtlety filled in. This powdered velvet lip is very popular at the moment and a great way for you to try a bright colour out.”

As for matte or gloss, the choice is yours, she adds: “Ultimately, for me it’s all about confidence. If you pop on a pink lipstick and it makes you feel fabulous and happy, then that’s the colour for you – wear it with pride!”

Pink parade: X bold shades from matte to gloss

Tom Ford Lip Colour Matte The Perfect Kiss

Tom Ford Lip Colour Matte The Perfect Kiss
(Tom Ford/PA)
Tom Ford Lipstick Lip Color Matte Made in Belgium 3 g - The Perfect KISS
  • Tom Ford Lip Colour Matt creates a strong SOPHISTICATED LOOK genuine COLOR. Formulated with a luxurious, velvet-matte finish, the lip colour matte smooths on the lips in a spectre Richly pigmented...

Last update on 2024-02-20 / Affiliate links / Images from Amazon Product Advertising API

MAC Matte Lipstick Candy Yum Yum, £17.50

MAC Matte Lipstick Candy Yum Yum

Lancome L’Absolu Velvet Matte Liquid Lipstick Rose Lancome, £20.40, Escentual

Lancome L’Absolu Velvet Matte Liquid Lipstick Rose Lancome

Sculpted by Aimee Connolly Lip Duo Liner & Lipstick Blush Blend Pink Pair, £17, Boots

Sculpted by Aimee Connolly Lip Duo Liner & Lipstick Blush Blend Pink Pair
(Sculpted by Aimee/PA)

Trinny London Lip Luxe Lip Colour Pookie, £22

Trinny London Lip Luxe Lip Colour Pookie
(Trinny London/PA)

Jones Road Cool Gloss Peony, £20

Jones Road Cool Gloss Peony
(Jones Road/PA)

Stila Plumping Lip Glaze Venus

Stila Plumping Lip Glaze Venus
Stila Plumping Lip Glaze Venus
  • Drenches lips with color and shine, with no stickiness or tackiness
  • Delectable shades instantly touch lips with a gentle, tiny tingle
  • Features 10% MAXI-LIP plumping complex to plump lips from the inside out

Last update on 2024-02-20 / Affiliate links / Images from Amazon Product Advertising API

Best-selling pink lipsticks

Need more inspiration? Check out our list of best-selling Amazon products!

SaleBestseller No. 1
Maybelline Color Sensational Lipstick Number 168, Petal Pink
  • Crisp colour created by our pigment technology
  • Enriched with honey nectar
  • Intensify your lip colour with our 24 captivating shades
SaleBestseller No. 2
L'Oreal L'Oreal Color Riche Lipstick 117 Rose Please
  • L'Oreal Colour Riche Lipstick
  • A smooth creamy formula
  • Matte Finish
SaleBestseller No. 3
L'Oréal Collection Exclusive Lipstick Liya, 5ml
  • 4 custom-made, enriching matte pink shades that are tailored to every skin tone
  • Iconic collection created to enable every woman to wear the perfect shade that suits her in each color family
  • Step 1 Draw: To smooth your lips and define your lips outline your lips with a lip liner pencil
SaleBestseller No. 4
Revlon Super Lustrous Lipstick, High Impact Lipcolour with Moisturising Creamy Formula, Infused with...
  • YOUR FAVOURITE LIP MAKEUP: This cult-classic, iconic lipstick is the perfect combination of high-impact colour and a super-Moisturising formula
  • ADDICTIVELY COMFORTABLE FORMULA: Super Lustrous Lipstick is infused with Vitamin E and avocado oil for a creamy, super-Moisturising, comfortable feel
  • VIBRANT, LIGHTWEIGHT LIPCOLOUR: We use microfine pigments so the lipstick shades are rich and high impact, but also won’t weigh you down
Bestseller No. 5
Revlon Ultra HD Gel Lipcolor, Pink Cloud
  • Ultra hydrating formula with hyaluronic acid
  • Vibrant colour pigments suspended in a clear gel base
  • Creamy mango and whipped vanilla fragrance

Last update on 2024-02-16 / Affiliate links / Images from Amazon Product Advertising API

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