Looking back on beauty trends that have exploded in the last couple of years, face masks for different types of skin are certainly one of the biggest, and our desire for at-home treatments shows no sign of slowing down.

Retailers have reported that sales of sheet masks have risen dramatically during recent years and the #maskie (that’s a mask selfie for the uninitiated) has become an Instagram favourite for celebrities and mere mortals alike.


It’s thanks to the ‘K beauty’ trend that masks have gone viral – sheet masks are an important part of the Korean skincare routine. Consumers have come to realise the benefits of applying a weekly treatment.

But with so many different products now on the market, it can be hard to know where to start.

Best face masks for any type of skin

Sheet or mud? Foaming or rubber? To help find out the answers to these crucial questions, we asked the experts for their advice on picking a mask to suit your skin’s needs. Here’s what they had to say…


MASK💎MONDAY Every Monday I like trying new masks & when I do, my skincare routine changes up a little. As you can tell tho, the Hyaluronic Acid isn’t going anywhere! What’s a new mask you tried recently that you really liked? _________________________________ @glowrecipe Watermelon Glow jelly sheet mask. This is a great burst of hydration for all skin types. The vibrating gold massager is linked in my SKINCARE highlights. @pcaskin Hyaluronic Acid boosting serum. #glowrecipe Watermelon Glow Pink Juice moisturizer. Because the sheet mask felt really hydrating, I kept the rest of the routine simple. Sending you some good quality Monday love. _________________________________ #facemask #selfcare #sheetmask #skincareroutine #skincaretips #oilyskin #skincareproducts #heathyskin #beautifulskin #skintips #goodskin #skincareblogger #beautycare

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If you want to: Moisturise dry skin

If you want to deeply cleanse your skin without drying it out, Elsie Rutterford, co-founder of BYBI Beauty, recommends mixing your own mask with honey.

“BYBI Detox Dust is a 100% natural, vegan-friendly blend of activated charcoal and kaolin clay that sucks out toxins and impurities,” she says.

“We like to add a spoonful of runny honey to the powder. Honey is a natural humectant, so as well as working with the Detox Dust to draw out nasties, it will then help retain moisture leaving skin hydrated and glowing.”

Try this: BYBI Beauty Detox Dust, Amazon.

If you want to: Brighten dull skin

“Dry masks deliver beauty from the inside out,” says Nannette de Gaspe. She pioneered the dry sheet mask technology with her eponymous luxury brand, and has since launched Miss de Gaspe, a more affordable range of masks.

Including the Brighten & Beam mask, which targets dull and lacklustre skin, the fabric sheets are infused with actives: “Our ground-breaking biomimetic micro-vector technology delivers a high concentration of active ingredients (over 83%) to multiple layers of the epidermis, creating a reservoir of formulation under the skin and nourishing it upward and outward.”

types of face masks for skin
(Miss de Gaspe/PA)

Try this: Miss de Gaspe Brighten & Beam Brightening & Revitalizing Dry Mask, Selfridges

Or this: The Frank Body glow mask will help make your skin look fresh and bright. If you’re struggling with dull, matte skin this is the mask for you.

Frank Body Glow Mask, Amazon.

If you want to: Treat acne

“Finding the right face mask can help kill blemishes deep under the skin’s surface before they become a problem. It also minimise the redness and size of existing spots,” says Lisa de-la-Plain, co-founder and beauty therapist at Beauty Flash.

“Applying a thin layer of Dermalogica’s Clear Start Blackhead Clearing Fizz Mask to a clean face, two to three times a week, will help combat breakouts. It’s a unique mask that transforms into an active fizzing formula to clear pores and target blackheads.

“Your skin should feel tightened and toned after a single use, helping to remove excess oil, reduce the size of pores and remove impurities.”

Try this: Dermalogica Clear Start Blackhead Clearing Fizz Mask, Amazon.

If you want to: Mattify oily skin

“While putting clay or mud on your face may seem odd at first, face masks containing these miracle natural wonders will be deeply cleansing for oily or normal skin,” de-la-Plain explains.

“Naturally cooling on the skin, both clay and mud help to repair sun damage, combat acne and remove impurities from your pores.”

Try this: Starskin Silkmud Pink French Clay Purifying Liftaway Mud Face Sheet Mask, Amazon.

If you want to: Smooth fine lines

“If fine lines and wrinkles are causing you worry, a smoothing and firming formula will do just the trick,” de-la-Plain says.

“Decleor Prolagene Lift Lifting Flash Mask contains iris essential oil to help combat the effects of time while preserving the skin’s integrity.

“Iris Pallida leaves have the unique ability to encourage a tighter, firmer, more youthful look. It also has a moisturising capability too, softening and plumping the skin.”

Try this: Decleor Prolagene Lift Lifting Flash Mask, Amazon.

If you want to: Relieve stress

Try something with lavender which has been proved to help you relax and unwind.

Elemis Herbal Lavender Repair Mask, Soothing Clay Mask, Amazon.

If you want to: Depuff your eyes

Get some eye masks which go directly underneath your eyes. They’ll help rehydrate your eyes and get rid of puffiness.

Peter Thomas Roth Cucumber Detox Hydra-Gel Eye 30 Pairs, Amazon.

If you want to: Get rid of turkey neck

It’s easy to forget about your neck in your skincare routine, but you can get masks specifically to help keep your neck tight and moisturised.

You can use this mask 2-3 times a week before bed to improve the appearance of so-called turkey neck.

Nivea Professional Bioxilift Neck and Décolleté Mask, Amazon.

If you want: Powerful moisturising

This face mask really packs a punch for moisturising.

Use when your skin is feeling dry and tired.

Caudalie Moisturising Mask, Amazon.

If you want to: Unclog your pores

Unclogging your pores is one of those grossly satisfying jobs – you have to see how much gunk comes out of your pores. This mask will leave your face bright and smooth.

Origins Clear Improvement Active Charcoal Mask, Amazon.

If you want to: Help really dry skin

This face mask will help moisturise even the driest skin.

Payot Hydra 24+ Baume-En-Masque, Amazon.

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