Lisa Eldridge is well known for her beauty and makeup YouTube channel. So what does a makeup legend think are the most common makeup mistakes – and what can we do to correct them?

10 makeup rules from Lisa Eldridge

Here are Lisa’s top do’s and don’ts, and the products she says you can’t go wrong with.


1. Do use SPF50 every day

“A really good SPF that works for my skin tone, that is probably what I spend most of my money on. Heliocare do a tinted version which is gorgeous and it’s not that expensive.”

Try Heliocare Gelcream Colour SPF50, Amazon.

2. Don’t overdo your eyebrows

“I don’t like the really ‘blocked’ brows where you don’t see the natural hairs, I personally hate the way it looks. I much prefer when the brows are more feathered and lighter so you have a sense of the hairs.”

Try Max Factor Brow Revival Densifying Eyebrow Gel with Oils and Fibres for a more natural look, Amazon.

3. Do apply mascara from the roots

“I always apply as much as I can at the roots first. Get down to the roots and hold [the wand] there and massage very slowly as long as you can. It’s all about getting the bulk on first, otherwise the lashes can get very heavy at the end.”

She recommends Lancôme Hypnôse Doll Eyes Mascara, Amazon.

4. Don’t forget to blend your contour

“Contouring looks really bad when it’s badly applied – when it’s the wrong colour and it’s too heavy. The edges should be blended. When it’s done really well, it’s amazing.”

A powder palette is easier to control and blend. We like Makeup Revolution Ultra Professional Contour Palette, Amazon.

5. Do use concealer sparingly

“I like to have more coverage where I need it and less where I don’t, because it tricks the eye. The person is looking at you and thinking, ‘You’re not really wearing a lot of make-up’.

“Actually you can get away with wearing quite a lot when it’s not heavy all over.”

Try bareMinerals 16-Hr Full Coverage Concealer, Amazon.

6. Don’t overload your eyes if they’re small

“Sometimes people can really close their eyes down with very heavy eyeliner and very heavy lashes. If you have naturally quite small eyes, that type of make-up will make them look smaller.”

Try using a good quality mascara rather than false lashes, and use more neutral toned eye shadow. Benefit They’re Real Mascara, Amazon.

7. Do use a primer

“I discovered Bioderma in Paris when I lived there in the Nineties. The thing I like from them is a Pore Refining Primer, a pore refiner that I use on clients underneath make-up.”

Bioderma Sebium Pore Refiner, Amazon.

8. Do use face masks liberally

“I am obsessed with face masks so most days I will wear one. I love Susanne Kaufmann, which is a natural Austrian brand. That is probably my favourite at the moment.”

Susanne Kaufmann Moisturizing Mask, Amazon.

9. Do go easy on the bronzer

“The thing with bronzer is that it’s always hard to take it down once you’ve done it.  Apply it with nice light layers over your cheekbones, cheeks, temples, across the top of the forehead and a little bit on the neck.”

Guerlain Terracotta Bronzing Powder, Amazon.

10. Do buy Japanese false eyelashes

“They are just so much better and so much cheaper in Japan than they are anywhere else. There are so many incredible eyelash brands out there, like Dollywink. And they stick on so much easier because the band is light not heavy.”

Koji Dolly Wink Eyelash 09, Amazon.

Watch hundreds of make-up and beauty tutorials on Lisa Eldridge’s YouTube channel.

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